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SEO Marketing Strategy: Tips for Success in 2018

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Content Marketing Tools and Technology / SEO SEO Marketing Strategy: Tips for Success in 2018 Businesses should use 2018 to break the bad habit of viewing aspects of an SEO marketing strategy as a one-time exercise. Too often, some companies optimize a website page and never adjust it. Though 61% of marketers in a 2017 HubSpot study say increasing organic visibility is their highest inbound marketing priority, they don’t always follow through. You can tell they don’t fully embrace an SEO strategy any time: SEO page titles lack a keyword focus. SEO page titles merely mimic the content headers. Page URLs are a mile long. Nothing is ever modified (take a quick look with the Wayback Machine , a popular archive of more than 300 billion web pages). Now is a good time to take a closer look at SEO marketing data because search is getting worse for all types of B2B and B2C businesses. Your keyword phrase that continues to rank No. 1 organically is no longer the top result seen by searchers...
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Teaching All Staff To Contribute To Solid SEO

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Most businesses aren’t fluent in the “language of SEO and HTML” and, quite frankly, unless they’re in the Internet marketing industry, there’s no need for them to be. However, because driving traffic to your website is so critical, it is important that you—and your staff members—know some simple things that you should be doing on a regular basis to ensure that people are finding your site, learning about what you have to offer, and making positive and proactive purchase decisions. Even if you’re outsourcing your website development and SEO work to a vendor, it’s still important that you understand the basics. Main Street ROI has organized some key SEO tips into four easy to remember categories: Research, Relevance, Reputation and Revenue. Let’s take a look at some of the top items in each category that can help your staff ensure that your efforts are serving you well. Research The first step in effective SEO is understanding the word and phrases that your target audience is likel...
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How Marketing and Advertising are Bound to Change in 2018

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Digital Marketing hasn’t seen any major shifts in a while. Sure, we had to optimize our websites for mobile user experience, tweak SEO a little as the algorithm gods required and make a few other minor changes. Social media has been booming, too -- but nothing very thought-provoking. This New Year is bound to be a different story, and we can’t sit around and wait. Look at what’s already happening: social media is changing, the law is changing, and there are murmurs about how net neutrality (or lack thereof) will affect digital advertising. It's easy to predict the industry will face significant changes in 2018. Here are four key aspects that will shape the new landscape. 1. Privacy. One successfully could argue the internet is funded mostly by ads. Websites use cookies that allow companies to target their customers based on what those consumers view in their own browsers. But users constantly are changing devices, and that makes it difficult to keep track of all the consumer...
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